E-communities have created "islands" on the Internet where they keep users locked in by means of providing a link between the real-world physical social sphere of the users and their online presence. These have turned into powerful platforms for reaching specific target users who subscribe to "groups" and "channels" of informatio according to a fine-grained set of preferences.
The chanceof meeting someone "at home" is by far greater in these communities than what is the case with regular websites.
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